Decisions — lead/spec build (2026-08-11)

Lead build: the business has not been contacted, so per SKILL.md every open question got a

recommended default instead of a blocking question. Each entry below is an override point

for when contact happens.

| # | Decision | Chosen default | Rationale / alternative |

|---|----------|----------------|-------------------------|

| 1 | Operating mode | draft-first | Spec site for outreach; visible [TBD:] markers, draft ribbon + noindex until client sign-off. |

| 2 | Category | beauty-nail-salon-or-aesthetic-clinic | Places types beauty_salon/massage_spa/spa + solo-esthetician reviews. Massage exists but is a service, not the category. |

| 3 | Locales | fr-CH primary at root, /en/ secondary | Lutry = French-speaking Vaud; EN for the sizable expat community around Lausanne. Owner may drop EN. |

| 4 | Brand direction | Greenfield from listing photos: white/cream + champagne gold + warm charcoal, script wordmark echo | No existing site. Signage (gold script "Si j'étais moi" / spaced caps "INSTITUT"), boho-gold interior (gold wire table, rattan, pampas, blush sofa) are the only authentic brand cues. |

| 5 | Fonts | Jost (headings, spaced caps), Lora (body serif), Alex Brush (script accent, sparingly) | Jost matches the thin spaced "INSTITUT" sign; Alex Brush is the closest Google-font match to the sign script; Lora keeps it warm, avoids Inter-on-white convergence. |

| 6 | Primary CTA | "Réserver par téléphone" (tel: link) + contact form fallback | No online-booking tool found; phone is the only verified channel. Swap to booking widget if the owner has one. |

| 7 | Sitemap | Single-page-ish core: Home, Prestations, L'institut, Avis, Contact + legal | Solo institute, no prices/portfolio yet — a deep sitemap would be mostly [TBD]. Category spec's Pricing/Gallery/Team pages fold into sections until real content exists. |

| 8 | Prices | Not shown (category spec wants pricing — overridden) | Zero verified prices; inventing them is worse than a "prices on request" note + [TBD] markers. Add real menu at client sign-up. |

| 9 | Photos | Listing's own uploads as placeholders, flagged in cautions.md | Only visuals available; production needs owner-supplied originals. |

| 10 | Domain | None; Pages preview URL only | Lead build. Candidate to check later: sijetaismoi.ch. |

| 11 | Repo/Pages slug | institut-de-beaute-si-j-etais-moi-a-lutry (as generated) | Matches the folder-slug rule; "à Lutry" is part of the official listing name, not a suffix we added. |

| 12 | Schema | BeautySalon (LocalBusiness subtype) | Policy: never mark up Google star ratings as structured data. |

| 13 | Distinctiveness | Hero = centered text over a wide arch photo; accent pushed to #c9a352 | Checker flagged "left-text-arch-photo-right" as used by the 2 previous builds, and token proximity to beaute-en-heritage / fleur-de-renens / rm-beauty-lounge. Primary gold #8c6b2f kept: sampled from the institute's own signage (legitimate resemblance, documented per checklist); layout + accent changed instead. |